Every role, policy, and procedure, explained with Swiss precision.
No circular definitions, and no ambiguity. Each entry details exact responsibilities, grade bands, SOP steps, and operational guidelines for Premium Swiss Hospitality.
Seven Repositories Worth Exploring First
Job Descriptions
PSH Corporate Master Job Description Library — 251 roles across 18 departments with grade bands.
⚖️ Repository 02Delegation of Authority
Financial authority limits by grade band and role-specific operational override matrices.
📘 Repository 03Corporate Policy Manual
100 approved policy documents, governance frameworks, and compliance guidelines.
📋 Repository 04SOP Documents
276 standard operating procedures aligned to PSH Swiss hospitality service standards.
🏢 Repository 05Organisation Chart
251 roles across 18 departments and 7 grade bands, with independent control and dotted functional lines.
📊 Repository 06Reporting Matrix
Reporting lines, organisation structure, band and class summary, control roles and authority by role.
📈 Repository 07KPI Framework
547 key performance indicators across 23 departments, derived from the SOP Library. Group baseline for property-level scorecards.
Browse Library A–Z
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PSH-JD-SMC-001
›Director of Sales and Marketing
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PSH-JD-SMC-002
›Assistant Director of Sales and Marketing
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PSH-JD-SMC-003
›Sales Manager
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PSH-JD-SMC-004
›Sales Executive
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PSH-JD-SMC-005
›Sales Coordinator / Administrator
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PSH-JD-SMC-006
›Key Account and Corporate Sales Manager
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PSH-JD-SMC-007
›Government Sales Manager
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PSH-JD-SMC-008
›Leisure Sales Manager
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PSH-JD-SMC-009
›MICE Sales Manager
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PSH-JD-SMC-010
›Catering Sales Manager
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PSH-JD-SMC-011
›Marketing Manager
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PSH-JD-SMC-012
›Digital Marketing Manager
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PSH-JD-SMC-013
›Digital Marketing Officer
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PSH-JD-SMC-014
›Social Media Officer
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PSH-JD-SMC-015
›Public Relations and Communications Manager
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PSH-JD-SMC-016
›Graphic Designer
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PSH-JD-SMC-017
›Content Creator
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PSH-JD-SMC-018
›CRM and Loyalty Officer
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PSH-SMC-001
›Sales & Marketing Organisation, Roles and Authority
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PSH-SMC-002
›Annual Commercial Plan Development
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PSH-SMC-003
›Sales & Marketing Budget and Forecast Preparation
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PSH-SMC-004
›Market Segmentation and Source-Market Definition
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PSH-SMC-005
›Competitor Set Analysis and Benchmarking
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PSH-SMC-006
›Weekly Commercial / Revenue Strategy Meeting
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PSH-SMC-007
›Corporate Account Acquisition and Management
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PSH-SMC-008
›Travel Trade and Tour Operator Management
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PSH-SMC-009
›Government, Diplomatic and NGO Accounts
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PSH-SMC-010
›MICE and Groups Account Management
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PSH-SMC-011
›Airline Crew and Long-Stay Contracts
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PSH-SMC-012
›Key Account Planning and RFP Handling
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PSH-SMC-013
›Rate Negotiation and Contracting
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PSH-SMC-014
›Lead Generation and Prospecting
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PSH-SMC-015
›Sales Call and Telesales Procedure
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PSH-SMC-016
›Site Inspection and Hosting
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PSH-SMC-017
›CRM and Sales Pipeline Management
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PSH-SMC-018
›Proposal, Quotation and Contract Issuance
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PSH-SMC-019
›Enquiry-to-Booking Conversion Tracking
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PSH-SMC-020
›Sales-to-Operations Handover
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PSH-SMC-021
›Familiarization (FAM) Trip Management
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PSH-SMC-022
›Group and Event Enquiry Handling
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PSH-SMC-023
›Banquet Event Order (BEO) Creation and Distribution
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PSH-SMC-024
›Event Costing, Pricing and Deposit Management
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PSH-SMC-025
›Wedding and Social Events Sales
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PSH-SMC-026
›Website Content and SEO Management
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PSH-SMC-027
›Social Media Management
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PSH-SMC-028
›Paid Digital Advertising (SEM / Social)
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PSH-SMC-029
›Email Marketing and Newsletters
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PSH-SMC-030
›OTA Content and Listing Optimisation
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PSH-SMC-031
›Online Reputation and Review Response
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PSH-SMC-032
›Photography, Video and Digital Asset Library
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PSH-SMC-033
›Brand Standards and Identity Governance
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PSH-SMC-034
›Marketing Collateral Design and Approval
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PSH-SMC-035
›Promotions and Package Development
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PSH-SMC-036
›In-House Merchandising and Signage
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PSH-SMC-037
›Press Release and Media Relations
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PSH-SMC-038
›Crisis Communications
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PSH-SMC-039
›Influencer and Media Hosting
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PSH-SMC-040
›Sponsorship, CSR and Community Partnerships
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PSH-SMC-041
›Loyalty Programme Enrolment and Management
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PSH-SMC-042
›Guest Database and Data-Privacy Management
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PSH-SMC-043
›Commercial Production Reporting and Analysis
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PSH-SMC-044
›Marketing ROI and Campaign Performance Review
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PSH-SMC-045
›Marketing Spend Approval and Agency/Vendor Management
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PSH-SMC-046
›Account Opening, Master Account File and Documentation
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PSH-SMC-047
›Sales Database Management, Security and Ownership